Our Story

Beautiful Products
That Truly Work

Here at Henné, we know you want beauty products that truly work, ingredients you can trust, and packaging so eye-catching that you can’t wait to reach for them.

We created Henné Organics to give you the most natural and effective beauty with impeccable Scandinavian design. Experience your healthiest, most radiant skin and lips yet.

Learn more about our ingredients & process.

Henne means "her" in Swedish and is a celebration of women and the beauty of our uniqueness as well as our common stories. It also pays homage to Sweden, a focal point of inspiration for the brand and where our founder first fell in love with Scandinavian nature and design.

How Did It All Start?

There are moments in time - oftentimes unexpected ones - that truly shape our lives and take them in a new direction. For me, one such moment was in the summer of 2005 when I met a handsome and kind Swede at a sports competition in Florida. This meet cute quickly blossomed into love, and a few years later I moved to Sweden.

I’m not going to lie; the cold Swedish winters didn’t exactly win me over, but Swedish spring and summer? That was a completely different story. The beauty and easy access to nature turned this former "city girl" into a nature lover. I’ve always had a thing for modern Swedish and Scandinavian design, but I soon discovered a newfound passion for natural and organic beauty - a movement that Sweden was one of the early adopters of.

It wasn’t until 2015 that this Swedish-born passion turned into an idea and eventually a business. The idea was to combine my appreciation for Scandinavian design with the best organic beauty imaginable. No more sheepishly hiding frumpy "eco" products in public and at home. I wanted products that I would personally feel proud to display on my bathroom counter or consider an accessory worthy of taking up real estate in my most prized luxury handbags.

With Henné, the vision is simple: highly effective organic and natural beauty products without sacrificing aesthetics. True ecoluxury beauty.

I want to personally thank you for taking the time to discover and learn about Henné and for supporting what is truly a family business. I hope you’ll join me in rocking these Henné products, and together we can show the world that there’s no limit to how amazing organic beauty can look and feel.

With love,
Laura Xiao
Laura Xiao
Founder & CEO