2025 Spring Makeup Trends: Natural Beauty Edition

With treacherous winter weather and the tail end of the holiday season behind us (buh-bye, St. Patty’s Day), does anyone else feel like we’re finally arriving at what TRULY is the start of the New Year? aka SPRING! Hibernation is officially over, and we’re ready to embrace 2025 in all its budding, burgeoning, beauteous glory.

As your trusted partner in clean beauty, we’ve been scouting what’s trending on the makeup horizon and are here to report back. If you’re eager to update your look for a new season—or if you’re simply curious to see how what you’re already doing overlaps with current trends, we got you! Here are a few of our faves to get you glowing for 2025.

Trend #1 Angelic, Barely-There Beauty

Soft. Delicate. Ethereal. Makeup is trending heavenward this year, and we’re all about it. Application is anything but heavy-handed, with cheeks looking gracefully flushed rather than defined. Eyes are striking yet unaffected: think doe-eyed innocence with pastel-frosted lids. All elements are blended seamlessly, giving a no-makeup effect that’s other-worldly. It’s a stroke of divine inspiration—a sheer, fresh-faced elegance that leaves the viewer wanting more.

How to Get Your Angel Wings

Elevate yourself to the stratosphere by a creative use of our beloved pastel lip tints (hint: they’re not just for lips anymore). These airy hues can feel as light as cotton-candy and give your lips an iridescent gleam. Try Coral or Bare on your lips for a luminous glimmer… but don’t stop there! Sunlit is the perfect way to achieve that subtle sparkle simply by sweeping it across your eyelids. These sweet yet sophisticated hues catch the light just enough to crown you with an angelic halo (as if you don’t already have one!)

Trend #2 Statement Lips {in Red}

Marilyn, move over… we’d like to have our turn. As Hollywood takes a stride toward Golden Age glam, we’re seeing classic features like a purely red pout center stage. In case it doesn’t go without saying that we love this—we love this! We’re also excited by the fact that these high-impact lips aren’t being paired with an overly ‘done’ face. Instead, they seem to be the stand-out feature set on more natural, understated makeup, which creates an alluring contrast. Oh, and skip the liner! Blurred edges are in, giving that I’ve-been-kissed look the French call bouche mordue—‘just-bitten lips’.

Tips for Statement Lips

So for this one, we’re going to make it a double. Start off by slathering on a healthy amount of our wonder-working lip mask, marinate in it for a good twenty minutes and wash it off to reveal a plump and perfect pout. From there, tap on a few layers of one of our deeper-hued red tints like Intrigue, which will transform your mouth into a crimson ruby. Or opt for Desire, a delicate yet sultry red that will make your lips the star of the show. Statement made!

Trend #3 Glowy Radiance

We’ve seen it on the Red Carpet; we’ve seen it on moms running weekend errands: a bright, lustrous visage attesting to the fact that their skin is gorgeous because it’s thoroughly hydrated. Women want that lit-from-within look that lets everyone know they not only look amazing, but feel incredible too. Expect to see an ever-increasing emphasis on clean skincare products that revitalize the body’s largest organ (skin) instead of just covering it up.

Skip to the Highlights

If you’ve been here any amount of time, you already know and love our hero product, Illumine. Its honey-gold hue and tantalizing aroma make you feel like a goddess, dripping with decadence. But hear us out: in addition to using it as a nighttime treat to improve the tone and texture of your skin, it actually works beautifully as an all-natural highlighter over makeup or on its own. Just dab a drop on your cheekbones plus the bridge of your nose, and you’re good to glow!

Trend #4 Luscious Lips

While a delectable kisser is always in style, we’re seeing a continued emphasis on lips that are not just pronounced, but sumptuous and downright juicy… lips that glisten and glimmer without the feeling of gross, gluey lipgloss weighing them down. So, if you want lips that look syrupy but feel feather-light, we have just the thing.

Get the Lush Look

This one’s easy! Our celebrated Lip Serum is the hero product of our Healthy Lips Kit and a bit of an iconoclast, if we’re honest. Not only will it give you an effortless sheen with none of the stickiness, it’s also a super-chic, elevated piece for your makeup tool kit. If you’ve never had the pleasure of swiping this 24-karat gold rollerball across your lips, don’t deprive yourself any longer. You will feel like a million bucks (or whatever a bar of gold is going for these days!) and you’ll look like it too.



Have you noticed any of these trends emerging? Which ones are calling your name?

Celebrate spring by investing in yourself. Whether you want to experiment with new products, or simply use what you’re familiar with in new ways, have some fun! It’s all about keeping things fresh while staying true to yourself. We can’t wait to see what you come up with. As always, tag us when you post pics of yourself with your new spring makeup look so we can ooh and aah over you. Yay, spring!